Most online sellers obsess about improving their conversion rates. Conversion rates do know give you insights as to why a customer bought or did not buy. It is nice to know, but not as important as other metrics.
Only a small percentage of people come to any website to buy. If thats the case, why worry about conversion rates.
If you improve your conversion rate experience, you are not inherently improving the web experience for all of your customers. Many people visit your website to learn about your company, research your product offerings, and customer support.
Its better to focus on Task Completion By Primary Purpose than Conversion Rates. Higher conversion rates will result naturally when you improve your task completion rates.
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About zempower
Thank you for visiting. We appreciate you! I don't believe in accidents. We attract the world around us with our daily thoughts and feelings. Whether you are a first buyer home buyer, seller, seasoned investor or builder, you walked into my path today so that I can help you build your American Dream.
If you decide to work with me in real estate, I'll make a few promises to you:
I purchased my first home in 2003 for $80,000. The mortgage was $650 a month and I was sweating bullets over it. All of the real estate jargon was entirely foreign to me. C'mon! Who knows the meaning of "Good Faith Estimate," "BPO," or "Short Sale?"
Promise #1: I'll speak to you in ENGLISH, not mumbo jumbo real estate jargon.
When I bought my second home (aka "investment property") in 2005, the realtor although quite friendly never listened to what I was asking for. I wanted a CASH FLOW property. You know, the kind where you make more income than expenses. The realtor kept showing me the wrong properties.
Promise #2: If you invest in properties, I'll only show you ones that provide CASH FLOW. (My background also includes construction, land development, capital financing, and dealing with tenants).
Finally, don't you hate it when your listing realtor ONLY puts up your property on the Multiple Listing Service (Jargon Name "MLS") which is where all of the other realtors see your listed home. What ever happened to marketing your property or finding buyers for it?
Promise #3: I am a seasoned marketing professional and my specialization is online marketing.
Promise #4: I answer my phone!! 206.832.9590
Most online sellers obsess about improving their conversion rates. Conversion rates do know give you insights as to why a customer bought or did not buy. It is nice to know, but not as important as other metrics.
