Search Engine Optimization

Search Engines attempt to figure out what your website is about.   Here are some tips on optimizing your website and making it easier for the Search Engine bots to understand your site.

Metatags, Meta Keywords and Descriptions.  Today’s search engines now can figure out if you stuff your site with meta tags and key words that are irrelevant to your actual content.   Metatags have lost their weight in page-ranking algorithms.  Don’t stuff keywords, stuff hidden texts, or use misleading 302 redirects.

HTML Page Titles.  Very valuable to search engines.

Text and Image Formatting (Text Types and Alt Tags).  Make judicious use of heading tags and bold text when using your most relevant keywords and content descriptors on the page.

Page Content.  Search engines simply grab all the content on a page and use pattern matching and scoring attributes to apply ranking.   Don’t put valuable content on Secure pages like HTPPS pages.

XML Sitemaps.  Make it easier for crawlers to index your website.

Limit Javscript Wrappers. Crawling spiders don’t executive Javascript so be careful about using Javascript wrappers around links (such as pop-ups).

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About zempower

Thank you for visiting. We appreciate you! I don't believe in accidents. We attract the world around us with our daily thoughts and feelings. Whether you are a first buyer home buyer, seller, seasoned investor or builder, you walked into my path today so that I can help you build your American Dream. If you decide to work with me in real estate, I'll make a few promises to you: I purchased my first home in 2003 for $80,000. The mortgage was $650 a month and I was sweating bullets over it. All of the real estate jargon was entirely foreign to me. C'mon! Who knows the meaning of "Good Faith Estimate," "BPO," or "Short Sale?" Promise #1: I'll speak to you in ENGLISH, not mumbo jumbo real estate jargon. When I bought my second home (aka "investment property") in 2005, the realtor although quite friendly never listened to what I was asking for. I wanted a CASH FLOW property. You know, the kind where you make more income than expenses. The realtor kept showing me the wrong properties. Promise #2: If you invest in properties, I'll only show you ones that provide CASH FLOW. (My background also includes construction, land development, capital financing, and dealing with tenants). Finally, don't you hate it when your listing realtor ONLY puts up your property on the Multiple Listing Service (Jargon Name "MLS") which is where all of the other realtors see your listed home. What ever happened to marketing your property or finding buyers for it? Promise #3: I am a seasoned marketing professional and my specialization is online marketing. Promise #4: I answer my phone!! 206.832.9590
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