Has Real Estate Hit Bottom?

Reading through many realtor blogs this week, it would seem that the real estate market has hit bottom. Consumer spending improved dramatically and the DOW climbed up 78% from its low point in March 2009. The self-serving claim by the real estate community is that it’s time to purchase a home. Lets look at why they maybe wrong.

 

The Federal Debt Ceiling set limits on deficit spending for the Federal Government and some estimate that the US will reach its deficit spending limits by Spring 2011. The Obama administration argues that the Congress needs to raise the debt ceiling or risk defaulting on government loans. The Republicans state that they want to cut government spending at a time when economic recovery need fiscal stimulus.

Any default on government loans would shake world confidence in US Treasury bonds and the US Dollar and the result would be 12 to 17% interest rates similar to the 1970s. The easier but more insidious route would be to expand the M3 money supply. In 1980, M3 ranged around $1.8 trillion US. In 2010, the M3 expanded to $14 trillion US or a 700% plus increase in our money supply.

We’ll hear mixed messages from economists. Some worry about deflation as occurred during the Great Depression. In our fractional reserve system, banks magically create money when they create loan ledgers. When you deposit $1000 into Wells Fargo at 3%, your bank can turn around and loan $10,000 (10 times the cash reserve holding requirements) at 24% in the form of a credit card loan. When debtors start defaulting on promises to pay, it can snowball into credit compression and cause deflation. With the collapse of our credit markets, we see huge deflationary pressures.   Ben Bernanke, renown for his speech about dropping money from helicopters to stop deflation, believes that we need to print our way out of deflation.

As a result of current FED monetary policy to combat deflation by expanding the M3 money supply, I believe we’ll see rampart inflation similar or worse than the 1970s. During inflation, the depreciation of the value our money gives the price of real estate, commodities, oil, gold, silver and other hard assets the appearance of skyrocketing valuations.  Inflation benefits debtors and harms creditors.

THE PROS AND CONS OF BUYING REAL ESTATE IN 2011

CONS
1. The market has not bottomed. In Washington State, capitalization rate trends show that the income from rents point to an overvaluation of real estate prices. I believe the market will bottom out around 2014 or 2015.
2. If market values continue to fall, it would be a risky time to invest in capital gains strategies such as flipping houses, fixing up houses, or other short term strategies.

PROS
1. Interest rates will never be this low in a very, very long time. If either we default on our government loans, if the US dollar value collapses or the if US keeps expanding our Federal Debt Ceiling, the results of these scenarios all point to 12 to 17% interest rates during this decade.
2. It’s a great time to purchase cash flow properties because inflation will cause home values and rents to increase in the next 7 to 9 years AND decreases the real cost of borrowed money. Because the banks now have strict income requirement verifications, you’ll need very high incomes or cash flow to get a 20% down payment loan on a cash flow property. You will have to search very hard for a good cash flow property because homes are still overvalued.
3. Land values have bottomed out. It’s now possible to purchase a lot of land for $50,000. This is a rock bottom price because it costs around $40,000 to build the entitlements (permits, zoning, utilities, land usage, etc.) for the land. With capitalization rates around 6% in the Greater Seattle Area, you’ll earn a higher return on investment now by purchasing land and building an apartment building than buying an existing apartment.

If you believe my 2011 Inflation Analysis above, holding dollars or investing in mutual funds/stock would be the worse investment you could ever  make. For smaller investors, you may want to consider purchasing some silver bullion or purchase commodities such as oil.  For cash rich investors, the best investment now is purchasing land at rock-bottom prices and building in two years for high capitalization rates and cash-on-cash returns.

For a no-nonsense Realtor who will give really help you with your real estate investments, please contact me at 206.832.9590.

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Why Conversion Rates Are Misleading

Most online sellers obsess about improving their conversion rates.  Conversion rates do know give you insights as to why a customer bought or did not buy.   It is nice to know, but not as important as other metrics.

Only a small percentage of people come to any website to buy.   If thats the case, why worry about conversion rates.

If you improve your conversion rate experience, you are not inherently improving the web experience for all of your customers.   Many people visit your website to learn about your company, research your product offerings, and customer support.

Its better to focus on Task Completion By Primary Purpose than Conversion Rates.   Higher conversion rates will result naturally when you improve your task completion rates.

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Search Engine Optimization

Search Engines attempt to figure out what your website is about.   Here are some tips on optimizing your website and making it easier for the Search Engine bots to understand your site.

Metatags, Meta Keywords and Descriptions.  Today’s search engines now can figure out if you stuff your site with meta tags and key words that are irrelevant to your actual content.   Metatags have lost their weight in page-ranking algorithms.  Don’t stuff keywords, stuff hidden texts, or use misleading 302 redirects.

HTML Page Titles.  Very valuable to search engines.

Text and Image Formatting (Text Types and Alt Tags).  Make judicious use of heading tags and bold text when using your most relevant keywords and content descriptors on the page.

Page Content.  Search engines simply grab all the content on a page and use pattern matching and scoring attributes to apply ranking.   Don’t put valuable content on Secure pages like HTPPS pages.

XML Sitemaps.  Make it easier for crawlers to index your website.

Limit Javscript Wrappers. Crawling spiders don’t executive Javascript so be careful about using Javascript wrappers around links (such as pop-ups).

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Best Practices For Tagging Your Website

  • Tag all of your pages.
  • Place tags last.
  • Place tags inline as tag placements affect your data accuracy.
  • Use cookies intelligently.
  • Identify your unique page definition.
  • Consider link-coding issues.
  • Be aware of redirects.
  • Validate that the data is being completely captured correctly.
  • Correctly encode rich web experiences.
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Google Analytics 101

Valuable Data

  • Where do visitors come from?
  • What search engines and keywords drive traffic to your site?
  • What content or pages were your visitors interested in?
  • What percent of traffic goes to your web page?
  • Are you placing your best content on your most visited pages?
  • What are your bounce rates?

Unnecessary Data

  • Number of visitors
  • Number of repeat visitors
  • Number of pages viewed


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How To Improve Your Web Analytics

Track Absolute Unique Visitors. Make sure your web analytics software is tracking Absolute Unique Visitors (# of unique cookie_ids for a period of time) and not Visits (# of sessions for a period of time).

Only Use First-Party Cookies And Measure Cookie Rejection Rates. Internet Explorer 7 and Spyware programs erase most third-party cookies and even some first-party cookies.   Keep in mind that if your visitors don’t accept first-party or third-party cookies, they become unique visitors with every request to your web serve by default.   Track the Cookie Rejection Rates over time.

Document Your URL Parameters. Make sure your web analytics solution correctly tracks your URL parameters.

Understand The Inaccuracies Of Time On Site Data. Time On Site only measures the start of session time until you click on another page.   For blogs where all the content sits on the home page, the data becomes incredible inaccurate.  Factor out all of your single-page visits and last page visits to get more accurate data.  In addition, add Bounce Rate analysis to your Time On Site data

Find Out What Defines A Unique Page View. With the emergence of rich media experiences that only count as one page view, Page View data becomes very unreliable.

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Improving Your Search Engine Marketing (SEM)

Marketers in today’s competitive PPC climate find that bidding prices popular search keywords keep going up.   Search Engine Marketing (SEM) best practices maximizes your cost per action (CPA) or cost per lead (CPL).   Lets overview SEM best practices:

  • Write Excellent And Relevant Content. With all of the noise on the Internet, content must valuable and engaging to your audience.
  • Integrating Multiple Marketing Channels. Compare your Cost Per Lead (CPA) across multiple channels and adjust your marketing mix accordingly.
  • Continually Improve Your Keywords. Be creative with new keyword ideas and continually improve through trial and error and testing through metrics.  Find high value, low-cost keywords.
  • Metrics Analysis. You need to analyze keyword impressions, average position, keyword click through rate (CTR), visitors, visitor CTRs, page views, conversions, number of return visits, lifetime value of each visitor, and landing page bounce rates.   Most importantly, you’ll need to know cost per lead, cost of sales, and return on advertising spent (ROAS)
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